Bringing brands to life from concept to shelf!
I am a designer, art director, creative director, writer, singer, songwriter, musician, artist, mother, wife, sister, daughter, American, human {in no particular order}.
I offer Fortune 500 companies creative vision and design that sells. It's my job to get the package off the shelf and into your customers hands. I believe in sales awards, not design awards. Although I've won a mixture of both.
As a designer, my mission is to create accessible communication. Shelf navigation should not be inhibited by the words on the package. As a veteran of design for global brands, there is no project too big or too small. I make it my business to know your business.
I've recently completed an Executive MBA degree at University of Colorado's Leeds School of Business and I sit on the AIGA Colorado's Advisory Board as their business advisor.
Portfolio
From concept to shelf, Kimberly Mallek Design integrates your brand vision into all touchpoints of the consumer lifecycle.
Brand Experience
From global retailers to small CPG start ups, no project is too big or too small. Your project is exactly the right size.
Functional Beverages
360 BRANDING
Re-branded, re-designed, and re-positioned a supplement start up into a RTD canned beverage brand. After re-design, product velocity increased by 200% in less than eight months from 15 to 60 stores. Distribution picked up by Innermountain Distributing.
Vertex, Indigo, and NYX Marcom Award winning packaging.
Food & Beverage
PACKAGE DESIGN
Partnered with GoGo squeeZ marketing and innovation teams, since the incubation of the brand, to expand their product line nationally into natural and conventional sales channels, big box retailers, and club stores, while launching multiple new product lines including: Fruit & VeggieZ, YogurtZ, BlastZ, SmoothieZ, and Almondmilk Pudding. Produced explainer and product promotion animations for GoGo squeeZ YogurtZ.
Davey Award winner for SmoothieZ packaging.
Retail Grocery
PACKAGE DESIGN
Art directed and managed design adaptation for SKU rollout on multiple Walmart Private Brands including: Marketside, Marketside Organic, Prima Della, The Bakery at Walmart, The Deli at Walmart, and Paula Dean, averaging 300-500 SKUs dispatched to printers annually.
Grew Walmart Account 151% by adding additional Walmart Private Brands to the agency roster.
Food & Beverage
360 BRANDING
Art and creative direction for brand development of plant-based snack start-up.
Indigo Design and Davey Award winning packaging.
Designer and Illustrator: John Carlson
Health & Wellness
PACKAGE DESIGN
Art direction, design, and brand development for functional CBD recovery product.
Indigo Award winner for logo and package design.
Pet Products
PACKAGE DESIGN
Art direction, design, and brand development for sustainable pet products.
Illustrator: Patrick Mallek
Food & Beverage
360 BRANDING
Art direction, design, and brand development for packaging, advertising, tradeshow booths, and marketing collateral.
Launched Earth Balance Soymilk into Whole Foods Markets replacing 80% of Silk’s facings. Expanded nationally to 50% ACV within 6 months post Whole Foods exclusivity. Halo effect of superior position and design in soymilk category accelerated growth of Earth Balance core business.
Food & Beverage
PACKAGE DESIGN
Art direction, package design and illustration for regenerative agriculture product line.
Food & Beverage
PACKAGE DESIGN
Art & creative direction, design, production, and adaptation of packaging and sports partnership branding with the NFL, MLB, and collegiate teams.
Indigo Award winner for Tortilla Chips packaging.
Pre-Published Author
BOOK COVER DESIGN
Author of Young Adult, Women’s Fiction, and Speculative Fiction.
Passion Projects
Bringing you all things creative. Visit my author website and music vlog to learn more about by artistic passions.
kimberlymallekdesign.com
youtube.com/@kimberlymallek
kimberlymallekauthor.com
Kimberly
Mallek
Experience
WORK EXPERIENCE
- Kimberly Mallek Design, LLC, Principal and Owner
- Amari, Inc., Chief Creative Officer
- Mighty Fudge Studios and The Brand Chefs, Agency Design Director
- McClain Finlon Advertising, Senior Graphic Designer
- Wild Oats Markets, Packaging Design Director
- The Hain Celestial Group, Strategic Brand Designer
- WholeFoods Market (Amrion), Graphic Designer
VOLUNTEER AND BOARD EXPERIENCE
- AIGA Colorado, Professional Advisory Board
- ADP List.org, Professional Design Mentor
- Rocky Mountain Fiction Writers, Executive Board Treasurer
- AIGA Colorado, Executive Board Treasurer
- Boulder High School, Art Studio Mentor
AWARDS AND RECOGNITION
- NYX Marcom Awards: Harmons Grocery, Amari
- Davey Awards: GoGo squeeZ, Harmons Grocery, Colorado Born, Amari
- Indigo Design Awards: Harmons Grocery, Wallop!, Colorado Born, 505 Southwestern, Amari
- Vertex Packaging Awards: Harmons Grocery
- Society of Illustrators: Celestial Seasonings Persian Mint Spice, Illustration Art Direction
EDUCATION
- University of Colorado, Leeds School of Business, Executive MBA
- James Madison University, BS in Design
